Sportrock Climbing Centers
BRANDED SPORTROCK PROJECTS
PRINT | APPAREL DESIGN
During my time in the marketing department at Sportrock Climbing Centers, I proposed a comprehensive makeover of their existing apparel line.
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While entrusted with full creative freedom, I adhered to include essential criteria such as: name, locations, founding year, tagline, and logo.
The final result received unanimous approval and was a remarkable success, experiencing a rapid sell-out of the initial shipment.
Ombre Hoodie
APPAREL DESIGN
Summer Camp Poster
PRINT DESIGN
Additional projects involved creating in-gym signage designed to facilitate direct interaction for members, parents, and guests through the utilization of QR codes.
Climbing League
EVENT PHOTOGRAPHY
Sportrock regularly hosts numerous events throughout the year, providing me with the unique opportunity to capture captivating moments through photography. These images are then curated and featured on the Sportrock website & social media, offering members the chance to save and share them on their own platforms.