Soil is a brand that I created for a sustainable farming company. The concept is a service that builds and plants sustainable gardens for private residences. One that can be used to grow food.
I have a deep appreciation for organic, whole foods and believe the earth would benefit from more small-scale farming.
My design uses deep greens and photography to portray the natural world and the beauty it holds. I chose the word "soil" because soil is an often overlooked, complex resource. It is the earth's micro-biome, playing a multitude of roles in the circle of life from filtering our water to providing vast nutrients to our food. In today's day, it needs some serious attention and rejuvenation.
The tagline "steady with the earth", illustrates the energy of the earth and soil; being grounded in moving toward healing our environment, inside and out.