Sportrock Climbing Centers
BRANDED SPORTROCK PROJECTS
PRINT | APPAREL DESIGN
During my time in the marketing department at Sportrock Climbing Centers, I spearheaded a redesign of their outdated apparel line. While entrusted with full creative freedom, I met their guidelines to include all of the essential info needed, as well as my own artistic direction. Using my graphic design skills in Procreate and Illustrator, I brought my idea to life and the final result received unanimous approval. Overall, it was a remarkable success, experiencing a rapid sell-out during the initial launch.
Ombre Hoodie
APPAREL DESIGN
Summer Camp Poster
PRINT DESIGN
Additional projects involved creating in-gym signage designed to facilitate direct interaction for members, parents, and guests through the utilization of QR codes. This poster was designed in Illustrator and Photoshop.
Event Photography
CLIMBING LEAGUE
Sportrock regularly hosts numerous events throughout the year, providing me with the unique opportunity to capture captivating moments through photography. These photos were shot on a Sony A7 and edited in Lightroom.