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Sportrock Climbing Centers

BRANDED SPORTROCK PROJECTS

PRINT | APPAREL DESIGN

During my time in the marketing department at Sportrock Climbing Centers, I proposed a comprehensive makeover of their existing apparel line.

While entrusted with full creative freedom, I adhered to include essential criteria such as: name, locations, founding year, tagline, and logo. 

 

The final result received unanimous approval and was a remarkable success, experiencing a rapid sell-out of the initial shipment.

I drew the bulk of this design in Procreate and finalized in Illustrator.

Ombre Hoodie

APPAREL DESIGN

Artboard 1.jpg

Summer Camp Poster

PRINT DESIGN

Additional projects involved creating in-gym signage designed to facilitate direct interaction for members, parents, and guests through the utilization of QR codes. This poster was designed in Illustrator and Photoshop.

Event Photography

CLIMBING LEAGUE

Sportrock regularly hosts numerous events throughout the year, providing me with the unique opportunity to capture captivating moments through photography. These photos were shot on a Sony A7 and edited in Lightroom. These images are then curated and featured on the Sportrock website & social media, offering members the chance to save and share them on their own platforms.

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