PROJECTS

LETS BE REAL,

A JOURNAL

2 / 18 / 2020

My partner and I put our heads together to create something we would both be passionate about. Her love for stationary and my love for self-discovery made for the perfect storm to create a self-help journal. Through our own individual journeys of self-discovery, we learned that reflection is extremely important in figuring out who we are and what we have to offer the world. Together we brainstormed prompts that would evoke discomfort and added a little twist. Incorporating origami, shredding, burning, and creating, bringing self-reflection to a whole other level.

THE GREAT BIG GREENHOUSE,

EARTH DAY EVENT

3 / 20 / 2020

The Great Big Greenhouse is a plant store that also houses an array of gardening and lawn care supplies. It truly is big, by far the largest greenhouse in RVA. It's been around since 1977 and has become a trusted household name to many of Richmond's trusted locals.

Unfortunately while it's age has allowed it to become well known among many of Richmond's older crowd, its lack of social media presence and any contemporary advertising has prevented it from becoming as well known among the gen z and millennial crowd. As a result it also lacks any concrete brand personality.

Shown here is a light re-branding using Earth Day as the launch point. It revolves around a series of posters that take inspiration from the iconic Richmond art scene, done in the style of Risograph print making. The posters also lend themselves to some promotional materials to be sold in gift shops, helping locals to not only support the store, but advertise it themselves, and create a connection between the local younger crowd and the store itself.

There are also a series of promoted Instagram stories that would be targeted to the trendier locals, and allow for a launch of a new (and functional) Instagram page.