SUSTAINABLE FARMING

LOGO DESIGN

Soil is a brand that I created for a sustainable farming company. The concept is a service that builds and plants sustainable gardens for private residences. One that can be used to grow food.

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I have a deep appreciation for organic, whole foods and believe the earth would benefit from more small-scale farming. 

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My design uses deep greens and photography to portray the natural world and the beauty it holds. I chose the word "soil" because soil is an often overlooked, complex resource. It is the earth's micro-biome, playing a multitude of roles in the circle of life from filtering our water to providing vast nutrients to our food. In today's day, it needs some serious attention and rejuvenation. 

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The tagline "steady with the earth", illustrates the energy of the earth and soil; being grounded in moving toward healing our environment, inside and out.